For Holden Australia, VICE pitted a car against a swarm of eight custom-built drones. The drones formed obstacles for the Holden Astra to weave through and dodge, each being more difficult than the last. It was a battle between machines.
The content lived on VICE's vertical The Creators Project and included a short feature, a making-of video, and a broadcast television commercial.
1 x Mumbrella Award (Bronze)