Coolest Guy Ever
For Lynx, VICE created a temporary social club in Sydney titled, Lynx Style Space. The venue offered an open bar of original cocktails, free shaves and classic cuts, and a scent installation to discover your nose's favorite notes. Each night, an expert schooled our audience on topics ranging from gin and music to man caves and effortless style.
To support the pop up, we developed an interview series that asked musicians Jared Swiley from Black Lips, Monte Morgan and Harvey Miller from Client Liaison, and Stella Mozgawa from Warpaint who's their "coolest guy ever". An illustrated zine that included the celebrity interviews as well as man on the street responses was handed out at the Style Space.