For Martell’s House of Martell Entertainment (HOME), Virtue/VICE Nordic produced the world’s first party talk show. It’s Boiler Room meets Jimmy Fallon. The first episode was hosted by Killer Mike in a New York mansion with performances from Princess Nokia, Big Freedia, and House of Ninja. The crowd included international influencers to ensure reach in Martell’s most important markets around the world.

The upcoming episode will be in Hong Kong with host and performances to be announced soon.

Role: creative