For Copenhagen Pride, Virtue/VICE Nordic developed Q, the world’s first genderless voice.

Technology companies often choose to gender technology believing it will make people more comfortable adopting it. Unfortunately, this reinforces a binary perception of gender, and perpetuates stereotypes that many have fought hard to dispel. As society continues to break down the gender binary, recognizing those who neither identify as male nor female, the technology we create should follow. Q was born from that ideal with the hope of ending gender bias in AI assistants.

Several media outlets including Wired, Fast Company, and NPR covered the creation of Q.

Role: creative

Awards:
9 x Cannes Lions (4 bronze *including glass, 5 shortlists *including innovation)
2 x Lovies (2 silver)
2 x D&AD (shortlist)
1 x Beazley Designs of the Year Award (shortlist)

Museum exhibitions:
Beazley Designs of the Year
Design Museum (London)

Designs for Different Futures
Philadelphia Museum of Art
Walker Art Center (Minneapolis)
Art Institute of Chicago