group creative director: product, innovation, + storytelling

Crafting a six-foot long bar top for socially-distant drinking

AVEC: 6FT BAR
For the launch of AVEC, a carbonated mixer made from real juice and herbal botanicals, a small group of creatives produced the world's first socially-distant furniture: The 6ft Bar.

During the pandemic, the bar was setup in several parks and outdoor restaurants across NYC for taste tests, one of which was featured in The Gothamist.

Role: Creative Director

Link: Avec Drinks